Michael Lorelli

Operating Executive

Mike Lorelli’s 30-year career spans a wide range of consumer products and services, and B2B categories, with responsibilities for both domestic and international units. Mike’s assignments at PepsiCo included CEO of Pizza Hut’s International division where he led a “global or bust” charge, resulting in expanding the Company’s presence from 68 to 92 countries, surpassing McDonalds in country count., President of Pepsi-Cola East, a $1.5 billion operating company, and CMO for PepsiCo’s beverage sector. He was most recently CEO of WaterJel Technologies, the global leader in burn care products, and has led 4 private equity companies as CEO, for Riverside Company, Rutledge Capital, and Pouschine Cook Capital Management.

Mike is Chairman of the Board, Rita’s Franchise Company, where previously he was an Outside Director since the acquisition by Falconhead in 2011. Mike is a Director of CP Kelco, and iControl, and has his MBA from NYU’s Stern School of Business. He also holds Masters Accreditations at both the National Association of Corporate Directors, and The American College of Corporate Directors.