Heralded as one of the most influential and prominent executives in the sports marketing industry, Frank Vuono’s vast experience has helped to set today’s marketing standard in professional sports and entertainment. Having consulted for more than half of the teams in the NFL, Vuono has negotiated record-breaking partnerships in naming rights, sponsorship, licensing, merchandising and ticket and suite sales.
Vuono is a co-founder and has been a partner of 16W Marketing, LLC since 2000. He directs 16W’s Corporate Division, whose clients have included the New York Giants, the NFL Alumni Association (NFLA), The Experts Network (TXN), Cal Ripken Baseball, Competitor Group and First Aviation. Vuono’s accomplishments at 16W include being personally hired by the NFL Commissioner’s office to assist the New Orleans Saints (post-Hurricane Katrina) in securing millions in revenue to ensure the Saints’ future in Louisiana.
Known for his creative and dynamic approach, Vuono co-founded Integrated Sports International
(ISI) in 1993. As CEO & President of ISI, Vuono spearheaded programs for the San Francisco 49ers, Cleveland Browns, Burger King, Disney’s Wide World of Sports, GM’s Cadillac Division and General Mills’ Wheaties. In 1999 ISI was acquired by SFX Entertainment and Vuono became President of SFX Sports Group’s Marketing Division. Vuono personally managed marketing and licensing programs for sports and entertainment personalities including current 16W clients Boomer Esiason and Phil Simms, as well as celebrity athletes and properties from across the sports landscape including the NCAA, Olympics, MLB, NBA, PGA, boxing and soccer.
During his tenure as Vice President of Licensing for NFL Properties (NFLP) from 1985-1993, Vuono built sales of licensed products from approximately $300 million to over $2.5 billion and launched integrated marketing programs that included NFL Pro Line, NFL Pro Shop and NFL Throwbacks. Vuono co-founded the NFL Quarterback Club and became the QBC’s Executive Director.
A proud New Jerseyan, Vuono is active in community service and charitable endeavors. Vuono is a graduate and supporter of Princeton University where he serves on its Alumni Council and as Chairman of the Princeton Football Association. He sits on the Board of Governors of Children’s Miracle Network Hospitals. Vuono is a member of the Hackensack University Medical Center’s Foundation Board of Trustees and its Advisory Board of Directors and serves as Chairman of the Marketing Committee. Vuono serves on the Board of Directors of the Meadowlands Regional Chamber of Commerce and as President of the Glen Ridge Country Club Board of Trustees. He and his wife Dorothy reside in Lyndhurst, New Jersey and have three daughters.