Denver, CO, January 16, 2018 –
AIRHEAD Sports Group (www.airhead.com) is the leading designer and supplier of branded products for the recreational water sport and snow market. Summer products marketed under the AIRHEAD and SPORTSSTUFF® brands include behind-a-boat towables, life jackets, pool and lake floats, wakeboards, water skis, kneeboards, personal watercraft accessories, marine accessories and tow ropes. DRY PAK® is ASG’s popular brand of waterproof protection for cell phones, cameras, keys, etc. Winter products marketed under the YUKON®, AIRHEAD and SPORTSSTUFF brands include snowshoes, traction, snow sleds and snow play. AIRHEAD Sports Group sells its products in over 80 countries, predominantly through sporting good chains, outdoor chains, mass retailers, marine distributors and e-commerce channels.
WaterMat is the original floating foam mat introduced by founder Bob Pole. It’s the classic American success story. In 2003, Bob, a part time gymnastics coach, brought a gym mat to his family’s lake house and anchored it offshore. It instantly became the “second home” for all the kids on the lake that summer. Bob and close friend Jay Crookston began selling WaterMats to lake home owners soon thereafter, and have enjoyed running the business for 15 years.
The WaterMat product line has grown to include floating mats in sizes ranging from the Roll ‘n Go’s 11 ft. x 5 ft. to WaterMat Jumbo’s 60 ft. x 6 ft. TowBoggan® are WaterMat’s tow behind the boat mats; there’s one for 4 riders, another for 6 riders. MaxRaft is the modern alternative to the classic swim platform. There’s even a pet friendly WaterMat, the DoggyMat, with a surface that is dog claw proof! The Yoga/Fitness WaterMat addresses the yoga and workout-on-the water craze. WaterMat has hosted Olympic athletes at group workouts in Steamboat Springs, Colorado. They’ve raved that it’s the best core workout they’ve ever experienced!
Aaron Kramer, CEO and President of AIRHEAD Sports Group said, “We are very pleased to acquire WaterMat, the original floating foam mat in the marketplace. It’s a great extension of our watersports product line. We have big plans for WaterMat, taking the vast product knowledge that we learned from the founders and pushing it to the next level of innovation. With our broad distribution and loyal business partners, we’re sure to expand the reach of the business exponentially.”
Bob Pole, founder of Watermat said “For the last 15 years we have been fortunate to create a category that has provided millions of laughs and giggles for people of all ages in the water. AIRHEAD Sports Group is the perfect company to take The WaterMat family of products to the next level. Their innovative history combined with being so customer focused really excites me. Airhead is an expert at making products that create memories for people that love the water and WaterMat is in great hands for the future!”
About AIRHEAD Sports Group
AIRHEAD Sports Gropu (www.airhead.com) is a designer and distributor of branded consumer goods for the outdoor recreation industry. The Company has a broad collection of marine water sports products marketed under various brands, including Airhead, Sportsstuff, and Yukon. The Company’s product collection includes towables and other inflatables, wakeboards, water skis, kneeboards, life jackets, personal watercraft accessories, waterproof cases, protective fenders and bumpers, tow ropes, snowshoes, trekking poles, and other accessory items. The Company’s products are primarily sold to marine distributors, mass retailers, sporting goods chains, internet retailers and outdoor chains. The Company was founded in 1991 and is headquartered in Denver, CO.